The Business Side of Fitness: Debra Strougo - Row House

 

Listen to this Podcast to learn:

  • How they got Row House to the point of nearly 100 open locations opened with 300 currently committed

  • The details on pivoting from instructor to business owner

  • How Debra and her husband self funded the launch of not one, but two fitness businesses

  • Why they decided to franchise the business model

  • The importance of a strong value proposition⠀

 

Debra Strougo is the founder of Row House, which she and her husband launched in 2014 with the intention of scaling. Today that dream has been realized with close to 100 Studios locations opened and about 300 Studios committed to after a bit over two years of franchising.

This episode is brought to you by Vanessa Severiano, LLC